Maybe you've heard of this before. Stories are powerful. People like stories and relate to them very well. But what if you don't want to tell your own story for whatever reason? Or sometimes we may not have experienced the same thing so we may not be in the position to tell the story first hand.
Easy. Borrow someone else's. Can you think of your client or customer's story you can share with your readers? Look into old biographies and books – tons of them on Gutenberg. Many of them contain stories of varying kinds. Stories of determination, rags to riches and more.