April 2011: Blogging Systems

This month we are venturing into something that's been on our minds a lot. We're really excited about sharing it because we have benefited so much from it – and we are just getting started. It is all about setting up a blogging system.

You see, for us, our blogs are an integral part of our business. We need it because if fuels our traffic, it allows us to showcase our expertise, as well as give us a way to start a dialog on topics people need help on. At the same time, we don't want the blog to use up all our time either. That would not be good. Even on blogs that exist to make money from affiliate marketing and ads, we want it to be as hands off as possible.

Yet… doesn't it all seem a little like rowing a boat upstream? After all, by its very nature, blogs are labor intensive. That's when we decided we need to buckle down and start systematizing things.

I share the why's and details of what we call mini work hubs in this month's project. While this project is less hands on than the last month's we would also like to challenge you to begin creating at least ONE mini work hub this month and see how freeing it can be. Use the resources below to help you understand then implement it.

Download the Blogging Systems MP3
*This file is not zipped – it is in raw MP3. The best way to download it is to right click and Save As or Save Link As on Firefox.

Download the Mini Work Hub PDF

Questions, thoughts and ideas? Post them below and if you already have a system going please do share your workflow. We are all teachers (hmmm… last month's project has influenced me) and students. Don't be shy.

March 2011 Project: Teachers In Our Lives

This month, we change things around again. Unlike the last two months, the success of this one will depend on US. You, me and every premium member. It is somewhat hands on but will be lots of fun, will help us generate quality content and at the same time give us the opportunity to help each other out. Here's how it will work:

Name a teacher who has helped you in school or have inspired you enough that you remember that lesson till today and live various aspects of your life by. Reflect how this teacher influenced your business, your parenting, your outlook in life, your work ethics, your attitude towards health and more. This can be a positive or a negative experience. It also need not be a teacher in high school or elementary school. It could be a professor in college or someone who taught you an evening class at the local community college. Write it out and provide a ‘moral of the story‘ that fits your audience. It is OK to monetize your story if you find relevant products/services.

How it works

We will kick off with an introductory post on March 17th and link to the blog next in line – we'll make sure everyone gets the right links. Essentially, we are creating a ‘content series' that spans several blogs – think Chicken Soup spread out on different blogs. In your post, you should also include a link to the next scheduled blog and our introductory post which will carry a list of all the blogs.

We will announce the project to all members, and social networks. At the end of the series, we will compile a PDF out of the submissions, give everyone proper credit and link backs then distribute it as a freebie, this way we can benefit from our work for much longer.

How this helps you (and everyone in it)

As you know, we are here to help you with your blog. This should help you:

  • Build link backs to your blog
  • Expand your reach by exposing your blog to new audiences
  • Gain some traffic
  • Gain newsletter subscribers – think ahead. Put in a call to action or a sign up link to your newsletter. While it cannot be guaranteed you want to do all you can to get people to your list.
  • Create great content as well as entertain and help your readers
  • Build community standing by working together

Resources to help you

We've also prepared a resource that helps you go through the ways you can monetize your blog. This is not necessary to participate and you can review/act on the resource any time. But if you are new to blog monetization, we encourage you to review these resource. Explore ways to monetize your blog in preparation for this project.

Your next step

If you want to be counted in, let us know below. The first person in the comments below to say “count me in” will be scheduled for March 18th, the second for March 19th, the third for March 20th and so on. We are looking for at least 7 people to kick it off and if there are more the better! I'm hoping we keep this going for 7 – 14 days depending on your response but the cut off would probably be 21 days.

Ideally, we can have enough people in similar niches to group together, however participation is more important.

If you have questions post them in the comments below and I'll do my best to answer them.

So… are you in? Come on! Let's do something fun and generate some traffic together.

Freebies: Your Little Marketing Machines

This month, we have a project for you. Create a freebie to promote your blog.

To help you, here are a set of resources.

Freebies: Your Little Marketing Machines – This walks you through the why's, different methods and strategies to create your freebie.

Action Plan – Helps you review the key points and make sure you cover your bases as you start working on your freebie and put into place the systems to distribute it.

Checklist – This gives you a quick view what you have decided to do and keep you on track.

Freebie Mistakes – Read this before you begin so you won't make mistakes that could cost you readers, subscribers and revenue months, even years down the road.

Grab these resources. Use it to create your freebie. When you are done, post a link to your download page – we prefer non opt-in although you can have an opt-in box next to it. If you want you can make the non-opt-in a BlogEnergizer exclusive. We will then help you promote this freebie by sharing it with the rest of the members, and our social network. We will also create a task in Tribes so you won't have to use your points.

A Few Things To Note

  • No PLR. While we do mention PLR in the resource, we included it for long term practical knowledge. For us to help you promote it, we ask no PLR please.
  • Complete and post your freebie in the comments below before the March 2011 project is released and we'll add it to the list in our Tribes task.

Maximize This Opportunity!
You know in the strategic resource, we mentioned partnering up. Now I know there are members here who have complimenting blogs. So… don't go it alone! Unlike a regular coaching membership you buy elsewhere we are not a coaching resource, we like to focus on connecting you with the right people. While we give you tools like these downloads to help, the real value is your fellow members. In the comments below, give a shout out to other members, tell us what topic freebie you'd like to give away and ask who would like to work together with you.

You can:

  • Get 3 or 4 people to write an article related to your topic then compile it into one big freebie then all of you will equally be responsible to share it with your audience and promote it. We've done this before and it is a wonderful opportunity to leverage several people's audience.
  • Interview each other then release the freebie to each other for distribution.
  • Hold a webinar together.

Use your creativity to see how else you can work together.

Better Your Titles In 14 Days

This is our first challenge ever and we are SO excited to work with you on them. For the entire of month, this is your ‘home base' for the “Better Your Titles In 14 Days” challenge. Any news, updates, additional resources will be posted here and also all discussion for this challenge only will take place in the comments area at the bottom of the page. So you might want to bookmark this page for the rest of the month.

The challenge is not delivered automatically to all members. You must register in order to receive the challenge materials. Once you register, you will begin receiving one tip or strategy a day until the end of the series. You can register anytime but keep in mind that your ‘lessons' are delivered according to the date you register so you may be at a different lesson than others.

We all know how things can get away from us if we don't act right away. The earlier your register, the better. This will give you more time to work on improving your titles before the next workshop comes up.

Register below now…

Please ignore the PayPal and coupon thing you don’t have to pay to get into the challenge