Blog about how competitive it is in today's workplace and just trying to keep a job is almost as hard as it is to try to climb the corporate ladder. Give tips on how to get ahead according to today's standards. For example, give tips on how to take classes in marketing for example just to boost your knowledge or how an additional certification in publishing or SEO can boost your odds at getting ahead. Give tips on how to exude confidence and how being well-read in any subject makes you a viable candidate for promotion.