Discuss the possibility of marketing your services or your new business and have it show up as painless. Give tips on how to make your business all about helping other people because what you have to offer is valuable. Give tips on taking the pressure off yourself to look good, perform, and sound impressive. Make your new business be about being authentic and truly wanting your goods or services out there to help other people find a solution to a problem or to find a product and a company that is reliable and does the job that is needed.