Sometimes it can be difficult to find time to shop. In fact, parents have been known to sneak out of the house at odd hours, in order to get the kiddies presents without them realizing what is going on. I know of people who have grandma spend the night while the parents make a late night or early morning trip to the store.
Parents usually get a lot of shopping done and get to spend extra time together. There is nothing like an early morning breakfast or late dinner together. It's times like these when printable coupons come in handy, like this one from Waffle House for a free slice of pie.