While social media is important and integral to a new business, do not forget about the old-fashioned way, word-of-mouth advertising. Have some of your friends and neighbors try your new product or service and ask that it turn, they speak highly of you and your business in return. Do not forget the old-fashioned way of bartering to advertise your business. Perhaps you know how to write a great resume and you have a friend who is a printer. In exchange for writing his or her daughter’s resume, he or she could reciprocate by printing out your business cards.