When you were doing your target market research, you probably learned about Baby Boomers and maybe about Gen X. Did you know about the Sandwich Generation? This generation consists of people who find themselves taking care of their children and aging parents. If you didn't take this demographic group into account, you may be missing out.
Here are some things you can blog about to help this group and businesses who serve them.
- Balancing your time.
- Tips for finding in-home child care and elder-care providers
- How to enlist family and friends to help
- Finding time for yourself
- Dealing with doctors and special needs
- Coping with stress
- Avoiding feeling guilty or torn between parent and child
For more resources and info visit SandwichGenerationMonth.com