Discuss how some companies and businesses are old school in that they still in this day and age do not wish to engage in social medial marketing. However, social media marketing is a vital component to any marketing plan. If you are not social media savvy, you can just about hire any college student to do most of the leg work for you. If you wish to create any kind of brand or presence, then it is necessary to either hire or at least learn the basics of social media marketing