Blog about social media marketing concepts such as how often to post or tweet. Give tips and advice on how not to use overkill when it comes to social media marketing. Offer suggestions about keeping an editorial calendar when it comes to social media marketing. Having a few posts or tweets ahead of time can never hurt. This benefits as you will never go blank for an idea or a topic. Give advice to keep posts up to at least every other day so visitors will always find new content.