Let's face it. We have all seen some reports and ebooks that looked like junk. I know, I know. Don't judge a book by it's cover. You also know that a good first impression (the cover) will add credibility to the writing inside.
A pretty cover alone won't sell the report or ebook. You have to include good content too. Once the reader gets past the cover pages, if the content is not well organized, visually appealing, and informative, you've lost some of your expert status or credibility. That's why you need to make sure even free documents that you give away look professional.
In this free ebook, Creating Professional Reports and Documents, you will get loads of basic information about using Word to write reports. Some of the information is obviously for creating items for the office or school; however, a great deal of the guide can be applied to ebooks as well.